Churn Rate

GlossaryAlso known as: Churn, Customer Churn, Revenue Churn

Proportion of active contractual accounts (customer churn) or recurring subscription revenue (revenue churn) lost over a specified calendar interval. A primary viability metric for SaaS and recurring revenue business models. Elevated churn indicates product-market friction, onboarding gaps, or poor customer success execution.

Let's work together

Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.

Talk to an expert