Marketing-Sales Misalignment

ProblemsAlso known as: Sales-Marketing Misalignment, Marketing Sales Friction, Smarketing Disconnect

Operational disconnect between marketing and sales departments regarding Ideal Customer Profile (ICP) definitions, MQL/SQL qualification thresholds, lead routing SLAs, attribution models, and shared revenue accountability. Produces wasted commercial pipeline, executive friction, and unreliable forecasting. Evox resolves misalignment through structured RevOps interventions under Evox Growth™ and operational Service Level Agreements.

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