Funnel

GlossaryAlso known as: Marketing Funnel, Sales Funnel, Conversion Funnel

Sequential architectural model mapping the progression of prospect populations from initial market awareness down to closed revenue and expansion. Classical models include AARRR (Acquisition, Activation, Retention, Referral, Revenue) and TOFU/MOFU/BOFU. Without a standardized funnel model, multi-touch attribution and stage optimization cannot function.

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