GEO

CategoriesAlso known as: Generative Engine Optimization, AI Engine Optimization, AIO

Discipline optimizing brand visibility within answers generated by large language models (ChatGPT, Perplexity, Google AI Overviews, Claude). Unlike classic SEO, which optimizes for indexing crawlers, GEO optimizes for retrieval and citation in RAG systems, reinforcing brand mentions, canonical definitions, and entity graphs. Complements, rather than replaces, SEO.

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