MarTech
CategoriesAlso known as: Marketing Technology, Martech Stack
Ecosystem of enterprise software platforms powering modern commercial operations: CRM, CDP, marketing automation, analytics, CMS, tag management, and multi-touch attribution engines. A properly engineered MarTech stack eliminates operational friction, enables scalable personalization, and ensures trustworthy business telemetry. Evox audits, architects, and implements MarTech stacks under Engineering™.