MQL

GlossaryAlso known as: Marketing Qualified Lead, Marketing Qualified Prospect

Marketing Qualified Lead: a prospective buyer vetted by marketing systems as displaying sufficient demographic fit (ICP matching) and behavioral intent (content engagement, scoring threshold) to warrant sales outreach. The MQL-to-SQL transition is a primary friction point in enterprise B2B funnels, requiring an explicit, monitored Service Level Agreement (SLA).

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