Engineering™ · Revenue & MarTech

Email Marketing Automation

We turn your email database into a predictable engine of conversions, repeat purchases, and retention.

Technical deliverability (DKIM/SPF/DMARC), lifecycle flow architecture, abandoned checkout, welcome series, cross-sell, and win-back sequences to generate continuous automated revenue.

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See how it works

Scope

Email Deliverability Setup · Lifecycle Architecture · Segmentation & Personalization · Revenue Attribution

Estimated Timeline

3–5 weeks

Platforms

Klaviyo · HubSpot · ActiveCampaign · Mailchimp

Target Fit

Is this for your company?

This service is for you if

✓Your emails land in the Promotions tab or spam folder instead of the primary inbox.
✓Email drives less than 20% of your total business revenue.
✓You only send sporadic, manual batch newsletters without automated lifecycle nurturing.
✓You lack automated abandoned checkout, welcome, or win-back sequences.

You probably do not need it if

✕You do not own an opt-in contact list of at least 1,000 subscribers.
✕You intend to purchase third-party email lists (which strictly violates our deliverability policies).

Problem Space

What we solve

Technical Deliverability Armor

Complete DNS authentication setup including SPF, DKIM, DMARC, and BIMI to guarantee inbox placement.

Lifecycle Flow Architecture

Automated sequences for welcome onboarding, abandoned checkout, browse abandonment, and post-purchase loyalty.

Advanced RFM Customer Segmentation

Dynamic categorization based on Recency, Frequency, and Monetary value to deliver tailored offers.

Open & Click-Through Rate Optimization

A/B subject line testing, dynamic personalization, and responsive modular email templates.

Engineering Process

How it works

01 — Diagnose

Domain Health & List Quality Audit

We analyze sender reputation, bounce rates, spam complaint rates, and list engagement health.

02 — Design

DNS Setup & Lifecycle Strategy

We implement DNS authentication protocols and design the sequence architecture across the buyer journey.

03 — Build

Template Development & Copywriting

We code mobile-responsive email templates, write high-converting copy, and configure event triggers.

04 — Launch

IP Warming & Production Go-Live

We execute gradual domain warming protocols and monitor real-time inbox deliverability.

Deliverables

What we deliver

Upon completion you will have

✓Fully authenticated sender domain with SPF, DKIM, and DMARC policies in place.

✓Master modular email templates tested across major email clients (Apple Mail, Gmail, Outlook).

✓The 6 core automated eCommerce/SaaS lifecycle flows built and tested.

✓Dynamic RFM customer segments for VIPs, at-risk buyers, and cold subscribers.

✓Real-time revenue attribution dashboard tracking email-generated sales.

Delivery Plan

Implementation Phases

Tiempo típico de proyecto:3–5 weeks

Week 1Phase 1

Technical Audit & DNS Remediation

DKIM, SPF, and DMARC alignment, plus invalid and unengaged contact scrubbing.

Weeks 2–3Phase 2

Strategy, Flow Architecture & Copywriting

Persuasive copywriting, modular design wireframing, and branching logic design.

Week 4Phase 3

Platform Setup & IP Warm-Up Protocol

Setup in Klaviyo/HubSpot, eCommerce data layer integration, and gradual warming schedule.

Week 5Phase 4

Production Activation & Optimization

Launch of core lifecycle sequences and initial conversion performance calibration.

Pricing Guidance

Estimated Investment

Target Investment

USD 3,200

Includes DNS deliverability audit, 6 complete automated flows with custom copy, and modular design system.

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Real-World Proof

Impact Case Study

From 8% to 29% Attributable Revenue via Automated Flows

Initial problem

Direct-to-consumer apparel brand with 85,000 subscribers sending only manual weekly blasts with 11% open rates and deliverability issues.

Technical intervention

Full DMARC remediation, Klaviyo migration, domain warming, and rollout of 6 automated lifecycle flows.

Outcome achieved

Average open rate rose to 38%, and automated email flows generated 29% of total company revenue without additional paid ad spend.

Clarifications

Frequently asked questions

How do you fix emails landing in the spam folder?

We configure DNS authentication (SPF, DKIM, DMARC), clean out invalid and unengaged contacts, and enforce a strict warm-up protocol so ISPs recognize your domain as trusted.

Which automated flows are considered essential?

Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase Cross-Sell, VIP Customer Appreciation, and Win-Back Re-engagement.

Do you integrate directly with Shopify and custom eCommerce platforms?

Yes, we integrate natively with Shopify, WooCommerce, Magento, and custom headless stacks via webhooks to track cart and purchase events in real time.

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