Attribution Modeling

The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

1. 01

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

   →
2. 02

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

   →
3. 03

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

   →
4. 04

   Análisis Predictivo

   Planning processes based on historical data limit the ability to anticipate market trends and customer behavior. Evox applies statistical models and machine learning to its operational data to project future scenarios and optimize business decision-making.

   →
5. 05

   Business Intelligence (BI)

   Fragmented and dispersed data impedes real-time strategic decision-making. We consolidate, model, and visualize your information using modular analytical infrastructure with API connectors and scalable dashboards.

   →
6. 06

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

   →