Intelligence™ · Martech, Data & Customer
Data-Driven Growth: build the measurement framework that supports growth decisions.
Turn data into growth decisions, not into dashboards nobody looks at.
Data-Driven Growth
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Martech, Data & Customer
Every workshop runs live and fully remote.
From data to measurement, attribution, dashboards, experimentation and insights that end in action.
A session to define the growth-measurement framework: which business questions must be answered, which metrics answer them, how they are attributed and how they turn into decisions.
What the program includes
- Live facilitation by a senior Evox consultant.
- Growth Measurement Framework: questions, metrics, definitions and sources.
- The company’s KPI Tree, from activity to result.
- A plan to close measurement gaps and set up the experimentation cycle.
- Session recording and minutes of agreements.
- 30-minute follow-up session 30 days later.
What you leave with
- 01You move from having dashboards to having a measurement framework that supports decisions.
- 02You know which business questions matter and which metric answers each one.
- 03You have a KPI tree that connects activity with result.
- 04You have the data → insight → experiment → action cycle defined.
Syllabus
- 01
Why dashboards do not change decisions
And what is needed so they do.
- 02
Business questions
From the decision to the metric.
- 03
KPI Tree
Metric tree by area, from activity to result.
- 04
Attribution and data quality
Attribution model and data loss.
- 05
Experimentation cycle
From insight to experiment to action.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
CMO, growth, analytics and RevOps leaders and management at companies with data but no clear framework to decide with it.
It's not for you if
Not a BI-tools workshop or technical tracking setup: it is the framework of what to measure and what for.
Frequently asked questions
Do I need specific analytics tools?
No. The framework is tool-agnostic; it defines what to measure and why. The technical implementation is a later step.
Is it theoretical or hands-on?
Hands-on. You leave with your company's KPI Tree and measurement framework.
Does it work if our measurement today is weak?
Yes. Part of the output is the prioritized list of measurement gaps to close.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
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