Customer Journey

Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.

1. 01

   Customer Journey Automation

   Sales teams lose conversions due to the lack of automated coordination between channels and lifecycle stages. Evox orchestrates

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2. 02

   Buyer Persona

   Companies face inefficiencies when running campaigns without accurate customer profiles. Evox builds buyer personas based on quantitative and qualitative data, aligned with their Revenue Growth strategy.

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3. 03

   Segmentation

   Imprecise audience segmentation dilutes campaign impact and increases acquisition costs. Evox implements clustering models based on transactional and behavioral data to define actionable and measurable segments.

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4. 04

   Journey Mapping

   The absence of structured customer journey mapping conceals inefficiencies that impact retention and revenue. Evox implements a systematic analysis of touchpoints, integrating data to redesign flows.

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5. 05

   Customer Experience (CX)

   Customer data fragmentation across channels causes inconsistent experiences and reduces retention. We unify interaction records in a centralized platform, applying predictive segmentation to personalize each touchpoint.

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6. 06

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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