ICP

The lack of a precise ideal customer profile leads to inefficiencies in commercial resource allocation and misaligned campaigns. Evox applies a quantitative analysis of transactional and firmographic data to define high-value segments with prioritization criteria.

1. 01

   Buyer Persona

   Companies face inefficiencies when running campaigns without accurate customer profiles. Evox builds buyer personas based on quantitative and qualitative data, aligned with their Revenue Growth strategy.

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2. 02

   Segmentation

   Imprecise audience segmentation dilutes campaign impact and increases acquisition costs. Evox implements clustering models based on transactional and behavioral data to define actionable and measurable segments.

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3. 03

   Customer Journey

   Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.

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4. 04

   ABM (Account-Based Marketing)

   B2B teams face challenges aligning marketing and sales on high-value accounts, diluting resources. We apply the X7 method to segment and orchestrate personalized actions on key accounts, maximizing return on investment.

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5. 05

   Lead Scoring

   Sales teams experience productivity losses when managing leads without objective prioritization, prolonging closing cycles. Evox implements scoring models based on historical conversion data, integrated into the CRM, to allocate immediate attention to prospects with the highest purchase intent.

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6. 06

   Value Proposition

   Companies often have generic value propositions that fail to create differentiation or buyer connection. Evox structures and validates their proposition through market analysis, customer

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