Marketing B2C

High customer churn and channel saturation hinder maintaining an efficient CAC in B2C markets. Evox applies behavioral segmentation and repurchase cycle automation to stabilize LTV and optimize return on ad spend.

1. 01

   Retail Marketing

   Data fragmentation across physical and digital channels reduces retail campaign effectiveness. Evox unifies transactional and behavioral data within an omni-channel architecture that optimizes budget allocation in real time.

   →
2. 02

   Loyalty Marketing

   Generic loyalty strategies fail to sustain customer lifetime value in multichannel environments. Evox designs loyalty programs based on transactional data and predictive segmentation to optimize recurrence and margin per user.

   →
3. 03

   Promotions

   Promotional campaigns without a scalable data structure generate margin leakage and imprecise return measurement. Evox implements a promotional management model based on unit economics, integrating transactional and channel data to optimize discounting and profitability.

   →
4. 04

   Consumer Campaigns

   Consumer campaigns often fragment into isolated channels, diluting return on investment. Evox integrates data, automation, and analytics into a unified flow to maximize per-channel efficiency and improve ROAS.

   →
5. 05

   Omnichannel Retail

   Data atomization across physical and digital channels prevents a unified view of the consumer buying cycle. Evox integrates sales platforms and CRM under the X7 Method to synchronize inventories, promotions, and traceability in real time.

   →

1. 01

   Content Marketing

   Generating content without a strategy aligned to business objectives dilutes impact and wastes resources. Evox implements a data-driven editorial plan, integrating formats and channels to maximize return at each stage of the funnel.

   →
2. 02

   Social Ads

   Paid social campaign optimization requires ongoing adjustments to prevent budget dilution and underperformance. Evox deploys media buying strategies leveraging proprietary data and bid automation to maximize return on ad spend.

   →
3. 03

   Email Marketing

   We turn your contact base into a recurring revenue channel. We design automated nurturing flows, retention and re-engagement campaigns with segmentation and reporting connected to your business.

   →
4. 04

   Influencer Marketing

   The absence of social proof channels hinders the conversion of cold audiences into qualified leads. Evox integrates campaigns with B2B influencers selected based on affinity metrics and return on investment.

   →
5. 05

   Customer Journey

   Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.

   →
6. 06

   Branding

   The lack of a consistent brand identity hinders differentiation and recognition in competitive markets. Evox builds data-driven branding systems that unify visual and verbal perception to align with growth objectives

   →