Intelligence™ · The Next Acquisition Era

AI Search & Generative Discovery: redesign the discovery strategy for AI Overviews and conversational search.

Move from thinking about rankings to thinking about generative discovery.

AI Search & Generative Discovery

Duration: 4 hours · single session
Format: Remote · live
Format: Single live session
Category: The Next Acquisition Era

Every workshop runs live and fully remote.

From search and AI Overviews to conversational search, zero-click journeys, brand visibility and demand capture.

A session to adapt the discovery strategy to the scenario where search returns generative answers and a growing part of the journey happens without a click to the site.

What the program includes

Live facilitation by a senior Evox consultant.
Generative Discovery Strategy: content, format and channel priorities.
A diagnosis of brand visibility in generative search and zero-click.
A plan with discovery actions and KPIs at 90 days.
Session recording and minutes of agreements.
30-minute follow-up session 30 days later.

What you leave with

01You move from optimizing for positions to optimizing for generative discovery.
02You understand how AI Overviews and conversational search change traffic and journey.
03You know which content and format capture demand in that scenario.
04You have a discovery strategy and its measurement.

Syllabus

01
From ten links to one answer
What is gained and what is lost.
02
Visibility diagnosis
Presence in AI Overviews, conversational search and zero-click journeys.
03
Demand capture
Citable content, structure, brand and multichannel presence.
04
Generative Discovery Strategy
Content and format priorities and measurement.
05
90-day plan
Actions and visibility KPIs.

Summary syllabus. The detailed curriculum is shared with enrolled participants.

Who is it for?

It's for you if

CMO, and heads of SEO, content, brand and demand generation who see traditional search traffic falling.

It's not for you if

Not a classic on-page SEO or link-building workshop: the focus is generative search and the zero-click journey.

Frequently asked questions

How is it different from LLM Optimization Lab?

LLM Optimization Lab focuses on brand visibility inside AI chatbots. This workshop focuses on search: AI Overviews, conversational search and click-free journeys.

Is it theoretical or hands-on?

Hands-on. You leave with your company's generative-discovery strategy and a 90-day plan.

Does traditional SEO stop working?

It does not disappear, but its weight changes. The workshop starts from your current situation and defines how to evolve the strategy.

Enrollment

Seats are limited and assigned on a first-come, first-served basis.

To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.

Request a quote

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