Intelligence™ · Strategy & Growth
Customer Journey Intelligence: map the real customer journey and spot the opportunities.
Find exactly where the customer is won — and where they are lost.
Customer Journey Intelligence
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Strategy & Growth
Every workshop runs live and fully remote.
From awareness to expansion: touchpoints, friction, moments of truth and opportunities for automation and revenue.
A session to reconstruct the real customer journey (not the ideal one) using data and team experience, and to spot the leak points, the friction and the cross-sell and automation opportunities.
What the program includes
- Live facilitation by a senior Evox consultant.
- The company’s Customer Journey Map, with touchpoints and data by stage.
- Opportunity Map: friction, automations and expansion opportunities prioritized.
- Journey and opportunity-map templates.
- Session recording and minutes of agreements.
- 30-minute follow-up session 30 days later.
What you leave with
- 01You move from the journey the company thinks it has to the one the customer actually lives.
- 02You know where conversion and retention are lost, with evidence.
- 03You identify concrete automation and account-expansion opportunities.
- 04You have a short list of interventions prioritized by impact.
Syllabus
- 01
Real vs. ideal journey
What data and signals we have to reconstruct it.
- 02
Mapping by stage
Awareness → consideration → purchase → onboarding → adoption → retention → expansion.
- 03
Friction and moments of truth
Where and why the customer drops off.
- 04
Opportunities
Automation, personalization and expansion.
- 05
Opportunity Map
Prioritization by revenue impact and effort.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
Leaders in marketing, sales, CX, customer success, product and management at companies with a customer base and several touchpoints.
It's not for you if
Not for businesses with no customers yet, or for those looking for a one-off UI redesign without looking at the whole journey.
Frequently asked questions
Do I need analytics data for it to be useful?
They help, but much of it is reconstructed with the team’s experience. Where data is missing, the output flags what to measure.
Is it theoretical or hands-on?
Hands-on. You leave with your company's journey map and the prioritized opportunity map.
Who should take part?
It works best with people from marketing, sales and customer success together, because each sees a different stretch of the journey.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
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