Intelligence™ · Strategy & Growth
Go-to-Market Strategy: design the launch and scale-up of a product, service or market.
Turn a proposition into a launch strategy ready to execute.
Go-to-Market Strategy
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Strategy & Growth
Every workshop runs live and fully remote.
From ICP and positioning to pricing, channels, sales motion and demand generation, in an actionable blueprint.
A session to structure the go-to-market for a concrete launch: product, service, business unit, segment or new market. Work is done on a real company case.
What the program includes
- Live facilitation by a senior Evox consultant.
- GTM Blueprint for the launch: ICP, positioning, pricing, channels, motion and demand.
- First-90-days plan with milestones and traction metrics.
- GTM and launch-plan templates.
- Session recording and minutes of agreements.
- 30-minute follow-up session 30 days later.
What you leave with
- 01You move from "we have something to launch" to a written, prioritized go-to-market plan.
- 02You know who the ideal customer is and why they will choose you over the alternatives.
- 03You have pricing, channels and sales motion defined and consistent with each other.
- 04You have a 90-day plan and a short list of assumptions to validate.
Syllabus
- 01
Launch context
What is being launched, why now and what success would look like.
- 02
ICP and positioning
Segment, jobs to be done, alternatives and a defensible differentiator.
- 03
Pricing and packaging
Price model and offer structure.
- 04
Channels and sales motion
Route to market and the motion that fits the ticket and cycle.
- 05
Demand and 90-day plan
Demand generation, enablement and traction metrics.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
CEO, marketing, sales, product and new-business managers of companies about to launch a product, service, unit, segment or market.
It's not for you if
Not for those who have not yet defined what to launch, or for mature businesses that only want to optimize existing campaigns.
Frequently asked questions
Does it work for launching a service, not just a product?
Yes. The blueprint applies equally to products, services, new business units, segments and markets. Work is done on the case you bring.
Is it theoretical or hands-on?
Hands-on. Your launch's GTM Blueprint is completed during the session, based on your real information.
Do I need pricing defined in advance?
No. If you already have a price hypothesis, we review it; if not, it is worked out in the session as part of the blueprint.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.