Enhanced Conversions

The lack of precise data in the conversion funnel limits campaign optimization and return on ad spend. Evox implements Enhanced Conversions via proprietary data hashing to reconcile conversions with greater accuracy and improve bidding performance.

1. 01

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

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2. 02

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

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3. 03

   Server Side Tracking

   Data loss from cookie blockers and browser restrictions distorts attribution and campaign performance. Evox implements a server-side infrastructure that captures and

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4. 04

   Consent Mode

   Data loss from cookie blocking under privacy regulations

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5. 05

   Meta CAPI

   Browser and privacy restrictions degrade the accuracy of conversion tracking on Meta. Evox implements Meta Conversions API to transmit conversion data from the server, restoring reliable measurement and advertising performance optimization.

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6. 06

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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