Server Side Tracking

Data loss from cookie blockers and browser restrictions distorts attribution and campaign performance. Evox implements a server-side infrastructure that captures and

1. 01

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

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2. 02

   Enhanced Conversions

   The lack of precise data in the conversion funnel limits campaign optimization and return on ad spend. Evox implements Enhanced Conversions via proprietary data hashing to reconcile conversions with greater accuracy and improve bidding performance.

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3. 03

   Meta CAPI

   Browser and privacy restrictions degrade the accuracy of conversion tracking on Meta. Evox implements Meta Conversions API to transmit conversion data from the server, restoring reliable measurement and advertising performance optimization.

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4. 04

   Consent Mode

   Data loss from cookie blocking under privacy regulations

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5. 05

   GA4

   We implement GA4 correctly from the ground up: events, conversions, Consent Mode and server-side tracking. Reliable measurement to decide with real data, not estimates.

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