GA4

We implement GA4 correctly from the ground up: events, conversions, Consent Mode and server-side tracking. Reliable measurement to decide with real data, not estimates.

1. 01

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

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2. 02

   Server Side Tracking

   Data loss from cookie blockers and browser restrictions distorts attribution and campaign performance. Evox implements a server-side infrastructure that captures and

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3. 03

   Enhanced Conversions

   The lack of precise data in the conversion funnel limits campaign optimization and return on ad spend. Evox implements Enhanced Conversions via proprietary data hashing to reconcile conversions with greater accuracy and improve bidding performance.

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4. 04

   Attribution

   Lack of visibility into the actual impact of each channel hinders media spend optimization. Evox implements multi-touch and data-driven attribution models, integrating first-party sources to assign accurate credit and improve ROAS.

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5. 05

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

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6. 06

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

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