Intelligence™ · Sales & Revenue
From Leads to Revenue: turn digital marketing into profitable growth.
You have leads, campaigns and metrics. What is missing is profitable growth.
From Leads to Revenue
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Sales & Revenue
Every workshop runs live and fully remote.
From leads to opportunities, pipeline, customers and revenue, with CAC, LTV, conversion, velocity and payback.
A session to connect marketing activity with the financial result: where the value chain between lead and revenue breaks, and what to move so growth is profitable.
What the program includes
- Live facilitation by a senior Evox consultant.
- The company’s Revenue Scorecard with metrics, thresholds and owners.
- Per-acquisition-channel economics (CAC, LTV, payback) calculated in the session.
- A prioritized list of value leaks and their cause.
- Session recording and minutes of agreements.
- 30-minute follow-up session 30 days later.
What you leave with
- 01You move from reporting leads and campaigns to talking about marketing in revenue terms.
- 02You know CAC, LTV and payback per channel, and which one is worth it.
- 03You identify which link loses value between the lead and the customer.
- 04You have a scorecard where management and marketing look at the same number.
Syllabus
- 01
Why more leads is not more growth
What to look at instead.
- 02
Value chain
Lead → MQL → SQL → opportunity → customer conversion and velocity.
- 03
Per-channel economics
CAC, LTV, payback and marginal contribution by source.
- 04
Leaks
Where and why value is lost.
- 05
Revenue Scorecard
Metrics, thresholds and review cadence.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
CMO, marketing and sales managers, CEO and finance at companies investing in digital marketing that do not see a clear translation into profitability.
It's not for you if
Not for those who do not yet generate leads or sales activity, or for those looking only to optimize their ad creative.
Frequently asked questions
Do I need financial data to take part?
It helps to have revenue, acquisition costs and channel costs on hand. Reasonable estimates are enough to start; the output flags what to firm up.
Is it theoretical or hands-on?
Hands-on. You leave with your company's Revenue Scorecard and per-channel economics calculated.
Does it work if we sell with a sales team and not e-commerce?
Yes. The approach covers exactly the lead → pipeline → customer chain typical of assisted sales.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.